Explainer videos are marketing videos, usually found on the landing page or product page of a website, that provide a quick overview of the product or service that a business offers. They are a great way for businesses to give their introduction and tell people how their products or services can help them.
Explainer videos are not optional for your video marketing strategy. Given that a whopping 95% of prospects prefer to watch an explainer video to learn about a new product or service, they are a necessity. The traditional routes of pitching your products to new customers can be highly time-consuming. Given the shrinking attention span, it is easier to make your customers aware of something new through videos as they are easily consumable.
Explainer videos are typically anywhere between 30 seconds and 3 minutes and can communicate a lot about your offerings in less time. As a result, they are a time-efficient way to boost brand awareness and skyrocket conversion rates. But here’s the catch: how do you ensure that your explainer videos are marketed properly so that they grab your audience’s attention? Unless you are marketing these videos to the right audience, gaining any traction or expecting conversion can be an uphill battle. That’s why you need a solid marketing strategy, and we are here to share six explainer video marketing tips that you can start using right away!