Determine the internal link that leads you to the unwanted site link.
If the organic site link contains a URL we don’t want, we must first scan the site to see which pages link to the URL we want to remove.
We will review and update the anchor text and internal links that point to that unwanted site link once we have the list of pages, and then we will submit the pages to Google Search Console. We should see the updated site link in the SERP after a few days.
Index the page between the site links but does not index the page between the site links.
We have already stated that Google does not display a page in site links that do not have an index, but this is an extreme approach that we can only take if the page in sitelinks is not helpful for indexing.
Using no index indiscriminately means removing the page from search results and effectively abandoning organic traffic.
Therefore, only if the URL that appears between the site links refers to a page that should not be indexed, stale and is no longer used we can consider “do not index”, which should remove the unwanted site link SERPs. For this you require a company dealing with online marketing strategies Melbourne or business marketing strategies Melbourne.
Use of descriptive anchor texts and alternative texts
To increase the chances of placing a specific URL between site links, we must work on optimizing anchor texts and alternative texts, which must be descriptive, concise and unique.
Create a clear site structure
Taking care of the site’s structure to improve the site links, trying to show a clear hierarchy of pages.
Ideally, the expert says, the site should be “set up to start with a more general topic (e.g., Main page) and enter a more specific topic (e.g., Secondary page)”, as in the structure of example Car> Ford> Mustang.
The internal link is an integral part of the website’s structure, and we also know that it affects the sitelink.
SEO sitelinks, final tips
Finally, sitelinks are a good SEO opportunity because they allow a site to take up more space in the SERP and make it easier for users to access the pages they want.
Although we have no direct control over these links, some best practises and tips can assist us in removing unwanted sitelinks from the SERPs and improving what appears in Google results.