So, what’s so special about search engine optimization? Well, when someone searches online for a particular item, let’s say computers, they will be presented with a list of search results from Yahoo!, MSN, Google or whichever search engine service they happen to be using. Now, on the first page of the search results, you will find the top 10 results. On the next page, the second page, you will find another set of 10 results, and this will carry on until all the results are presented.
Now, it is a well-known fact that most people will never click onto the second page. They will never click past the first page or any other page for that matter. They are most likely to find exactly what they are looking for on the first page. So again, if they are looking for some aspect of computers, it is very likely that they will find the information they require on page 1.
It is vitally important, then, that your website shows up on the first page of any search engine result. And the closer you are to the number one spot, the better because if anyone finds what they are looking for in the number one spot, then they have no reason whatsoever to look at any other search result.
There are search engine optimization companies, both online and off, that will charge you an arm and a leg to get your particular set of keywords ranked in the search engines. They promise you great results, but only if you purchase their particular brand of software or you hire them to do all the work for you. I have achieved top 10 rankings for many of my keywords for several of my niches. I have even held the number one position on a number of occasions. I have achieved multiple rankings using certain techniques that are not difficult to implement at all. With some keywords, it is extremely easy to get to the top 10 position, and some of the popular keywords can be more challenging but not impossible.
The reason why popular keywords are a bit of a challenge is because there are a lot more experts out there, using those same keywords and using very similar, effective tactics. The secret is to outsmart the competition. Now, a lot of online marketers have no idea how to get into the top 10 positions of any search engine, yet alone the number one spot. But the secret is that the search engines put only the more relevant sites in these positions. They want current results and they want sites that are used by other decent, reputable websites online.
Now, there are some millions of sites vying for any top 10 position, so what the search engines do is compare each keyword with the content of a particular site. Search engines also check the content of each website, on the hunt for new and fresh information. Search engines will also look at how many other websites out there are linking to your site. So if your site has over 30 websites linking to it, then it would be more popular than one that had only one link. These links are known as back links or inbound links.
And another tactic for you, if any of the websites that link into your website also have, let’s say, a thousand inbound links, then that will prove to be the more invaluable/popular site around. So the more inbound links you have into your site, the higher it will be ranked. And the more inbound links each of the site has from other websites, the higher numbers of inbound links, the more popular and higher the page will rank.
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Search engines have their own unique method or way of calculating which site is the most appropriate and popular. Google’s method is called the page rank system, and they are the biggest search engine online today. So if you are after high search engine rankings, you don’t have to pay through the nose for it. Just use some of the techniques highlighted above, and within weeks, your site can be ranked amongst the top 10 as well.
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