Your customer experience includes all points a customer or prospect comes into contact with your company – whether it’s digital, verbal, physical, or visual. In essence, the difference comes down to how a customer perceives a brand; a business may think it appears one way to consumers, but to them, it could seem completely different, and it all comes down to how they perceive a business.   Nowadays, traditional marketing isn’t effective. The use of experiential marketing is without a doubt more effective than TV, billboards, flyers, and podcasts. Not only does that resonate with consumers today, but it also has a long-lasting impact and influences future purchases more.   By using experiential marketing, brands invite customers to experience their products directly rather than making them observers and hoping traditional marketing efforts will ring true for them. Live events are known to have a greater impact on consumers than television advertising, according to 93% of consumers.  WHY EXPERIENTIAL MARKETING? An experiential marketing strategy consists of any face-to-face or offline marketing effort to raise brand awareness, generate and nurture business opportunities, and ensure long-term customer loyalty. The 360-degree omnichannel experience is both an individual (activations) as well as a collective […] read more