Should all of your videos be less than two minutes long? That has been the rule of thumb Smart Advertisement has come across throughout the years. More recently, the fast development of TikTok and the introduction of Instagram Reels has resulted in a slew of articles suggesting that even shorter videos are the way of the future. Why? Because completion rates on shorter videos are significantly higher. The completion rate is an essential measure, but keeping your videos as short as possible to improve the completion rate risks losing the message. Video Lenght Statisitcs: The average duration of all business-related videos is little more than six minutes. The majority of videos (60%) are less than 2 minutes long. Only 3% of corporate videos are 10 to 20 minutes long. The average number of videos exceeding 20 minutes in duration increased by 66% in 2020, indicating a growing emphasis on longer-form instructional content, such as on-demand webinars. Facebook suggests that small companies attempt to restrict films to approximately 15 seconds as much as possible. They stated that the opening three seconds of a video convey 47 percent of its worth. If shorter is usually better, this must be reflected in how each of […] read more