online marketing for small business owners THE WORLD HAS OFFICIALLY GONE ONLINE. Google is the most visited website in the world. We spend more than 6 hours a day online and perform over 67,000 Google searches every second. Consumers are now using multiple touch-points to learn about your business. a holistic approach to growing business through mass awareness In today’s world, the customer buying journey has many different routes to brand discovery.   “The more times a person is exposed to a brand with a strong proposition, the greater the brand recall.   Google revealed that consumers have between 20 and 500 touchpoints with a brand before committing to a purchase. This highlights the need to be present on various different online channels and why you need a multi-channel Digital Marketing strategy. When it comes to making that final purchase decision, if your brand is front of mind, people are more likely to buy from you over competitors. Many small businesses struggle to rank in the top three Google positions for audience searches. get your business featured on relevant sites across the web and grow your personal or company brand image. A creative SEO and Digital PR strategy is a […] read more